http://whotohate.com/sephora-nail/
Sephora Nail
What makeup, nail polish, and the color of the clothes that go well with warm skin tones?
Therefore, I have a tan, warm skin tone beige-honey and black hair. What colors should I use? I think subconciously diverted to the red colors of clothing and nail polish. But generally looks better? One woman told a Sephora that silver, gold and blue would look good like shadows. You agree?
u can use the oxide, Warm browns, beige sand and the blue color is not a warm .. it comes in cool tones, plus it's all theory … u have to try it and see …. not all what they say is true .. it varies from person to person .. you knw what I mean .. Maroons go for metal or copper with gold dust on them .. Do not make money …. just stick to golds hope helped … cheers
|
|
Sephora by OPI Nail Polish in SPARK-TACULAR Super Bling Top Coat! $5.00 |
|
|
Sephora by OPI Nail Polish in SIN-CERELY VIOLETS – Lilac Semi Sheer Pearl $5.00 |
|
|
Sephora By OPI Nail Polish Tempted By Teal Shimmering Teal $12.99 |
|
|
Sephora Adult Hello Kitty night sparkle green glitter nail polish Rare new $12.99 |
|
|
Sephora By OPI Nail Polish Blasted Gold $8.99 |
|
|
KARL LAGERFELD FOR SEPHORA FRANCE LIMITED EDITION COLLECTOR NAIL POLISH KIT $85.00 |
|
|
Sephora By OPI Nail Polish Meet Me At The Disco*NEW* $14.99 |
|
|
Sephora by OPI Nail Polish *Cover Me in Petals* SE 284 $11.99 |
|
|
Sephora by O P I How Many Carats Nail Polish NEW SEALED + 7 Pc. Nail Care Set $7.99 |
|
|
Sephora By OPI Nail Polish Eve-y On The Eyes $13.99 |
|
|
Sephora Nail Polish 25 Modern Bottles Range Cool Cream Grays, BRAND NEW & FRESH $39.99 |
|
|
SEPHORA OPI Nail Colour Polish Long Wear Charge It Metallic Gold Mini NEW 1/8 OZ $6.99 |
|
|
SEPHORA OPI Nail Colour Polish True Romantic Pale Pink Long Wear Mini NEW .0125 $5.99 |
|
|
Sephora NAIL POLISH Strips Mini Cherries Brand New Qty 16 NIB $13.99 |
|
|
SEPHORA NAIL POLISH BLASTED WHITE BRAND NEW! NEVER USED! RARE $2.99 |
|
|
OPI Sephora Nail Polish- Stop Stocking Me! (Metallic Grey Purple) $3.99 |
|
|
Sephora by OPI IM Beauty & Ulta Top Coat Nail Polishes $5.99 |
|
|
OPI Nail Polish Sephora Access 24/7 Magenta Pink NEW $9.99 |
|
|
Sephora by OPI~3 Retired Nail Polish Set~In the Shadows~Dating Drummer~Junkie $24.99 |
|
|
Sephora by OPI~3 Princess Nail Polish Set~BYOBoy~Private Access~Only Gold For Me $24.99 |
|
|
Sephora by OPI~3 Purples Nail Polish Set~Iris I Was Thinner~It’s Bouguet With Me $29.99 |
|
|
Sephora by OPI Glimmer Wonderland 18 Piece Mini Nail Colour Set $30.00 |
|
|
New Sealed Sephora by OPI Be-Claus Nail Polish Clear w/ Med Chunky Red Glitter $13.99 |
|
|
New!* SEPHORA by OPI **mini x5** CHARGE IT! Opaque Metallic 24k Gold Nail Colour $8.98 |
|
|
Sephora OPI Nail Polish IM Beauty Yellow Creme Lacquer New $13.49 |
|
|
Sephora by OPI Lmt. Ed. Nail Colour Polish Crackle Art *BLASTED OPALESCENT GOLD* $18.95 |
|
|
Sephora Lmt Ed Nail Polish *212* Black Multi-Colored & Shaped NYC Glitter & Grit $18.95 |
|
|
Sephora OPI Nail Polish *ALREADY FAMOUS* Sh. Pewter w/Champagne & Silver Glitter $11.95 |
|
|
OPI SEPHORA BLASTED EFFECTS NAIL COLOUR POLISH ~ INDIGO Dark Blue ~ FULL SIZE $6.99 |
|
|
sephora Lacquer Nail Polish L09 bright red mini x 3 $8.99 |
|
|
Sephora by OPI Mermaid to Order Blue Green Turquoise Nail Polish SEALED! NEW $8.99 |
|
|
NEW-Sephora by Opi Nail Polish $9.75 |
|
|
NEW-Sephora by Opi Nail Polish $9.75 |
|
|
NEW -Sephora by Opi Nail Polish $9.75 |
|
|
Nails Inc – CARNABY STREET – Bright Yellow Nail Polish Enamel – New – Sephora $9.99 |
|
|
Nails Inc- ELECTRIC AVENUE – Silver Glitter Nail Polish Enamel-New-Sephora $9.99 |
|
|
Nails Inc- BROMPTON PLACE – Bright Bubblegum Pink Nail Polish Enamel-New-Sephora $9.99 |
|
|
Nails Inc – DEVONSHIRE ROW- Deep Rich Lilac Nail Polish Enamel – New – Sephora $9.99 |
|
|
NEW OPI Sephora OPI Nicole OPI Nail Polish LOT Six Colors! $30.00 |
|
|
Sephora Girls Hello Kitty Nail Polish Lot x 4 Blueberry Bubble Gum Purple Red $44.99 |
|
|
SEPHORA + Pantone Universe Color of the Year Nail Polish $9.99 |
|
|
Sephora by OPI Nail Polish “Tempted by Teal” $8.00 |
|
|
(20) OPI NICOLE SEPHORA NAIL POLISH LACQUER ***MIX & MATCH*** – OVER $140.00!! $49.95 |
|
|
Sephora Lmt Ed Nail Polish *212* Black Multi-Colored & Shaped NYC Glitter & Grit $17.95 |
|
|
Sephora by OPI Nail Colour in “Charge It” $8.50 |
high-end cosmetics trends in China
The cosmetics industry in North America and Europe are very large and mature markets. Products and not enough men and women are booking cosmetic surgery to improve their appearance. But elsewhere, the market for high-end cosmetics in an earlier stage of development and exhibiting different trends. Let's look at a unique and dynamic, emerging market and the high-end cosmetics industry China.
Click here to watch our market research.
What are the main trends in the cosmetic market in China?
To answer this question, Labbrand decided to conduct an extensive library of videos of qualitative research projects in Shanghai, interviewing cosmetics to users directly, and in the place where they buy their products. In order to have a broad and global cosmetics market, chose Labbrand seven topics explored during the interviews: the attributes of beauty, brands of cosmetics, skin conditions, face and body daily, the cost of beauty, attributes of cosmetic product and store concepts and Spa. By examining these issues, Labbrand has been able to get a better idea of the Chinese perception of beauty and to better understand the Chinese consumer habits regarding the use of beauty products and daily routines. The interviews also provide significant insights expectations of Chinese consumers towards the cosmetics industry in products and distribution channels. The scope of research examines trends in Shanghai specifically.
To carry out this survey, Labbrand focused on four important dimensions of the market: consumers and consumer segments, trends regarding the products, brands how to communicate their products according to different market segments and distribution channels.
This article summarizes the main results of research and discuss opportunities for foreign brands in the Chinese cosmetic market.
Project Details Research
• Date: June 2009
• 45 survey participants.
• 28 women and 17 men.
• High-end consumers using cosmetic products.
• Locations: major fashion and trendy places in Shanghai (Nanjing Road, the Plaza 66 shopping centers, Xintiandi, Jingan Temple Spa and herbal pills store Barbie)
• Language: Chinese
Market and Consumer
When talking about the differences between men and women, has said that men are from Mars and Women are from Venus. Although Chinese men and female consumers on different planets, which definitely belong to same solar system. In particular, although the two markets should be distinguished, the survey showed that Chinese men and women share the same underlying concepts of beauty. Beauty China is seen as a balance between physical and mental attributes may be natural or improved. But physical beauty is perceived primarily as a result external assistance. When talking about beauty, respondents often mentioned the "happiness", which refers to the Confucian values of success, fun, health and education, to name a few.
For the Chinese, the beauty is part of a happy life, which explains why Chinese consumers are as interested in cosmetic products and have a lot of money on beauty products. As Carlos, a 28-year-old says, "the trend (in the consumption of cosmetics) will be stronger and stronger, because people want to be beautiful, want to be a fashion and makeup and skin care are part of fashion, are part of your life. "On the other hand, several interviewees, mainly women, said her monthly expenditure on beauty products and skin care reached 1,000 yuan (about 150 USD). Although many Chinese consumers in Shanghai and elsewhere, are struggling to earn $ 150 a month, the rich market segment represents a growing and highly lucrative group of consumers that domestic and foreign brands can choose to target.
Chinese men and women also share specific consumption behavior cosmetics. Chinese cosmetics consumers are generally not very loyal to brands. "It is not necessary to choose a product as part of a brand for each product you have to find one that best suits your skin, rather not always be of the same brand, "said Ren, a 31 years old. Chinese consumers like to try several brands to compare them. Another feature is that Chinese consumers cosmetics shows the seasonal consumption of products. In Shanghai in particular, due to the significant difference in climate between summer and winter months, the Chinese change their habits according to season. In summer, they will use more protection cream Solar preserve the whiteness of her skin, and less thick and oily cream made in the winter months.
However, although women and men share the characteristics above, the two markets have not yet reached the same level of maturity. Women make up a well-educated cosmetics, while men remain only emerging. The steps to become a regular consumer of cosmetics are as follows: first realizes a problem, and recognizes the need external help to deal with it, then start using cosmetic products as a treatment to solve this particular problem. Noting the positive effects of the products, start using every day. At this point you become a consumer in the long term, you acknowledge their basic needs and begin developing new ones. While Women are now in the last phase of this process, men are starting to notice the benefits of cosmetics, and become daily users of beauty products skin.
Communication
When communication and publicity about their brands, it is necessary that firms cosmetics to take into account the differences between the maturity of the markets for male and female cosmetics. As women aware of their needs and have a knowledge general products, advertising aimed at women will focus on explaining the products, their ingredients and their specific effects on the skin. Therefore, an approach science will be fostered for the female market. Moreover, for the emerging market for male cosmetics, the ads should highlight the daily steps and results products will be visible on the skin.
In terms of communication, respondents highlighted the effectiveness of international marks. Sha, a man of 23 years old, said that "international brands are really efficient when it comes to marketing and communication, its range of products are really clear and detailed their functions. "Chinese consumers seem to believe that international brands should maintain their identity as foreign brands. According to Charles, previously mentioned," that do not actually have to fit into the Chinese market, but you just have to be themselves. Introduce its brand and culture, that's important. They have to do a lot of things in the image detail is very important, that's the spirit of the French brands. It is delicate, good quality, this is our way of thinking about the French brands, have to maintain it and think it will be a success. "While foreign brands may wish to maintain their identity, often still have to adapt slightly to the market Chinese using a Chinese name weight or packaging design adjusted for local cultural codes. (See our previous articles on the topic "Why you need a Chinese name? "and" Advertising decoded "for more information.)
Chinese consumers have a strong need contact marks, and to share their experiences. As mentioned earlier, Chinese consumers like to try many different products and brands, and speak them to compare and ultimately find the most suited to their specific needs and desires. This need to communicate with brands was clearly expressed in our survey. Li, a girl of 19 years of age, said: "I want to ask my opinion marks after trying their products. I want to quickly brand me alert when they have special events so You Can buy new products. "Mouth-to-mouth is also a powerful tool in China, especially for cosmetic products. Some people only buy the product if they have been recommended by friends.
Products
There is a clear preference in China to cosmetic products with natural ingredients. Chinese consumers fear the risks of chemicals and are firmly convinced that natural products are more efficient than chemicals. For example, a boy of 22 years old named Yan said, "I would like a natural product from fruit and vegetables few chemicals are used to be safer and give better results in the skin. "Chinese consumers tend to rely on smell to judge how a product is natural. Li, a 27-year-old says: "I have used L'Occitane, is good, but the products smell very strong, so I'm worried that putting a bit of perfume chemicals inside. Sisley products smell like medicines and are made from plants that is natural, I like. "
This preference for natural products that goes along with a strong attachment to the Traditional Chinese Medicine (TCM), a significant part of Chinese culture. Through the survey, we found that Chinese consumers often associated with traditional Chinese medicine with the quality, safety and efficiency in the long term. Some companies have realized this trend and have taken the opportunity: new brands using traditional Chinese medicine are emerging throughout China and Europe as herbal pills. Is a brand of herbal cosmetics Chinese, traditional Chinese medicine using their products. "The herbal pills are made from herbs, on the techniques of traditional Chinese medicine, they smell very natural, so it's good for beauty, you feel happy and relaxed. "(Xun, wife of 22 years of age) This brand is very successful in China, and has even begun exporting its products to Europe. For example, in France, the famous Sephora brand advertising for herbal pills. In its promotion of herbal pills, Sephora insists on the size of China and traditional products with a package with yin / yang symbol, which is one of the most famous of Chinese culture in the French minds.
Distribution Channels
In China, there two main distribution channels for high-end cosmetics, namely luxury stores and spas. Department stores are suitable and intended for a wide range of consumers. Usually, they offer 20-30 different brands, from mid-high range. It is easy for customers to find products, as each brand has Your Own accountant. Chinese people generally like to go to department stores, because they like to buy, test and use different products and brands. On the other hand, shopping is a popular pastime in Shanghai.
Another efficient distribution channel for cosmetics in the Chinese market is spas, which offer both cosmetic products and soothing treatments in sophisticated environments. Massages and spas are part of the Chinese habits-60% of respondents said they went to spas and several times a year. The men go to spas more than women and are regular clients of massage, perhaps due to its high pressure and stress at work. However, people rarely under 20 years of age go to spas because they can not afford it.
In Shanghai, we can observe two main types of spas: trendy and traditional. A very fashionable spa in Shanghai is the newly opened store Barbie. This luxurious spa offers beauty treatments, hair and nail services and products for skin care to "Barbie Girl" of all ages in a modern, "cool" environment made plastic furniture and a striking atmosphere of electro-pop music. At the opposite end of the spectrum, the brand of herbal spas are some of the more traditional resorts of Shanghai. The natural and Zen-like atmosphere of these spas, channeled through the use of natural materials and solid and the sound of waterfalls, reflecting the traditional methods used to treatment, and natural aspects of the products sold. Moreover, the fact that a string of herbal spa brand is well received by customers. They already have a brand of herbal product in mind, and it is natural that confidence of herbal spas to deliver the same quality and same respect of tradition.
Opportunities
The results of this study provide a picture of general trends in the cosmetics market in China, and based on these trends, some opportunities to take shape for international brands if they have already entered the Chinese market or not.
First, there is real potential in the Chinese market for male cosmetics is only just emerging. At this stage, men are less aware than women of the technical and scientific aspects of beauty and skin care. As noted above, the brands have to focus its communication directed toward men in the basic use of cosmetic products. International brands should have an advantage over Chinese brands because it is perceived to have a high level of quality that can win the trust of the consumer. Thus, the male cosmetics market in China is definitely an opportunity for international brands who already have a strong reputation outside China.
Another opportunity for the international brands of cosmetics brand is to open spas. "I have to trust the brand to go in your SPA. I will SPA which has a network, such as herbal pills, but never in those with only one place. L'Oréal If there was a spa, then I would go there because is a good brand. If ever I have tried a brand that has a spa, then I would at the spa, "says Xie, a woman 40 years old. So when a brand successfully applied in the Chinese market, a spa brand can represent an opportunity to further develop and strengthen its brand value.
About the Author
Vladimir Djurovic is the founder and Managing Director of Labbrand, a Shanghai based innovative brand agency specialized in brand research, strategic and creative services. Labbrand website at: http://labbrand.com/ is also the portal to Labbrand branding blog: http://labbrand.com/english/news_and_articles.php/
and reviews of branding related hot topics, with a special focus on China.
